Elements of a Great Landing Page
A website, like love, is a many-splendored thing. Each page serves a different purpose for your company’s online presence. For example: informational pages, category pages,...
08 February, 2019
Blog
How to Write Fascinating Content About a Boring Industry
Is your brand or industry boring? Of course not – even if your company manufactures an obscure part used only by tractor manufacturers. It’s most...
01 February, 2019
The Importance of Backlinks in SEO – What You Need to Know
Everybody wants their website to rank on the first page of search results, just like everybody wants a front row seat at the Super Bowl....
25 January, 2019
The Importance of Website Maintenance
Remember the classic prank phone call, “Is your refrigerator running?” Today’s version would be, “Is your website running?” Only the comeback to a reply of...
18 January, 2019
Is Instagram Right for Your Business? The answer may surprise you!
Once considered the realm of selfie-obsessed millennials, Instagram has become a power player for brands looking to increase their clout. Since its purchase by Facebook...
11 January, 2019
Google AMPs Up Speed and Performance and Ups the Ante for the Web
It’s a mobile-first world. It’s also – let’s admit it – a Google-first world. In fact, Google’s recently instituted mobile-first indexing uses mobile content for...
09 January, 2019
Social Media Marketing Trends for 2019
It’s the beginning of the year, and you know what that means! Time for experts to gaze forward through the next 12 months and proclaim...
04 January, 2019
How to Improve Your Mobile Conversion Rates
Regular readers of this blog know that it’s a mobile-first world. Yet, as digital marketing consultant Shane Barker relates on Medium, “. . . most...
21 December, 2018
Amazon PPC – What it is, and Why You Should Probably Add it to Your Ad Campaign Mix
Google AdWords and Facebook have long been the leading pay-per-click (PPC) advertising platforms. Yet, it should be no surprise that Amazon is quickly rising as...
14 December, 2018
What is Voice Search, and How Will it Impact SEO? What You Need to Know!
Alexa, Siri and Cortana – along with the unanthropomorphic Google Assistant – may seem like members of the family, (perhaps the only ones who’ll listen...
30 November, 2018