For most people in the Western hemisphere, Google may as well be the only search engine in existence. According to extensive research by digital intelligence...
A website, like love, is a many-splendored thing. Each page serves a different purpose for your company’s online presence. For example: informational pages, category pages,...
Is your brand or industry boring? Of course not – even if your company manufactures an obscure part used only by tractor manufacturers. It’s most...
Everybody wants their website to rank on the first page of search results, just like everybody wants a front row seat at the Super Bowl....
Remember the classic prank phone call, “Is your refrigerator running?” Today’s version would be, “Is your website running?” Only the comeback to a reply of...
Once considered the realm of selfie-obsessed millennials, Instagram has become a power player for brands looking to increase their clout. Since its purchase by Facebook...
It’s a mobile-first world. It’s also – let’s admit it – a Google-first world. In fact, Google’s recently instituted mobile-first indexing uses mobile content for...
It’s the beginning of the year, and you know what that means! Time for experts to gaze forward through the next 12 months and proclaim...
Regular readers of this blog know that it’s a mobile-first world. Yet, as digital marketing consultant Shane Barker relates on Medium, “. . . most...
Google AdWords and Facebook have long been the leading pay-per-click (PPC) advertising platforms. Yet, it should be no surprise that Amazon is quickly rising as...