Alexa, Siri and Cortana – along with the unanthropomorphic Google Assistant – may seem like members of the family, (perhaps the only ones who’ll listen...
“On the Internet, nobody knows you’re a dog,” was cartoonist Peter Steiner’s claim to fame when it was published in The New Yorker in 1993....
Google Tag Manager (GTM) has been getting a good deal of notice lately, but what exactly is it, and – more importantly – does your...
When the venerable restaurant chain IHOP announced in June of this year that it was changing its name to IHOb to emphasize the burgers on its...
Reports on the death of brick-and-mortar business in the e-commerce age are very premature. Enterprises that operate from a physical location – as well as...
Last week, we talked about the importance of text, color and layout for your website’s call-to-action (CTA) buttons. This week, we expand our scope to...
Remember when getting a video to go viral was the dream of every business and brand? Remember when businesses and brands eventually figured out that...
Who doesn’t want a robot pal? While this may conjure the mental image of a cool sci-fi companion, helpful chatbots are already assisting website visitors...
“Storytelling” has been the major buzzword in branding for the past several years. While advertising and marketing’s take on this fundamental form of communication envelopes...
Assuming you’re a small business owner reading this blog post, thank you for your time! We truly appreciate it, because we know you don’t have...