Google Tag Manager Made Easy!
Google Tag Manager (GTM) has been getting a good deal of notice lately, but what exactly is it, and – more importantly – does your...
09 November, 2018
Blog Post
Is it Time for Your Business to Rebrand?
When the venerable restaurant chain IHOP announced in June of this year that it was changing its name to IHOb to emphasize the burgers on its...
02 November, 2018
How to Improve Your Local SEO Ranking and Build Up Your Brick and Mortar Business
Reports on the death of brick-and-mortar business in the e-commerce age are very premature. Enterprises that operate from a physical location – as well as...
26 October, 2018
How to Choose the Best Color Scheme for Your Website
Last week, we talked about the importance of text, color and layout for your website’s call-to-action (CTA) buttons. This week, we expand our scope to...
19 October, 2018
Move Over Kim Kardashian – Here Comes the Micro-Influencer
Remember when getting a video to go viral was the dream of every business and brand? Remember when businesses and brands eventually figured out that...
05 October, 2018
Improving the Customer Experience with Chatbots – What You Need to Know
Who doesn’t want a robot pal? While this may conjure the mental image of a cool sci-fi companion, helpful chatbots are already assisting website visitors...
14 September, 2018
Scheherazade Meets Instagram – Using Digital Storytelling in Social Media
“Storytelling” has been the major buzzword in branding for the past several years. While advertising and marketing’s take on this fundamental form of communication envelopes...
06 September, 2018
Why Wouldn’t Your Small Business Outsource Social Media?
Assuming you’re a small business owner reading this blog post, thank you for your time! We truly appreciate it, because we know you don’t have...
27 August, 2018
Why Content Marketing is Important for Your Ecommerce Business
Is content marketing essential for your ecommerce business? The answer is an emphatic yes. In fact, ecommerce businesses need it the most – especially those...
17 August, 2018
Video SEO: Optimizing Your Videos for Optimal Viewership
Despite the all the text involved in the search engine optimization process, the online world is visual, driven by video content. According to Cisco, online...
10 August, 2018