How to Avoid Email Marketing Mistakes
Despite occasional dire predictions about the pending demise of email as a marketing tool, it’s still very much alive and in robust health. According to...
14 February, 2020
Digital Marketing
Why Does My Business Need to Use Google Ads?
There you are, having coffee at the Chamber of Commerce breakfast and networking with your table companions when the topic of Google Ads comes up....
24 January, 2020
How Digital Marketing Has Changed Consumer Behavior
Do you remember our July 27, 2018 blog post, “Understanding Consumer Behavior in Digital Marketing”? A lot has changed in just over a year! Emerging...
06 September, 2019
The Bottom Line About Online Reputation Management
Every business wants to know what its customers are saying about it. From positive feedback to the not-so positive, being attuned to customer sentiment is...
08 March, 2019
Should You Start a Podcast for Your Business?
Everybody’s talking about podcasts, and it seems everybody’s also launching their own. Even House Hunters featured an episode about podcasting friends who bought a house...
28 February, 2019
Digital Marketing for Online Education & Training
The future of education is online. Old-school colleges and universities now offer online undergraduate and graduate programs; “born digital” schools give adults the opportunity to...
21 February, 2019
Social Media Marketing Trends for 2019
It’s the beginning of the year, and you know what that means! Time for experts to gaze forward through the next 12 months and proclaim...
04 January, 2019
How to Improve Your Mobile Conversion Rates
Regular readers of this blog know that it’s a mobile-first world. Yet, as digital marketing consultant Shane Barker relates on Medium, “. . . most...
21 December, 2018
THE Best Digital Marketing Tips To Grow Your Small Business
“On the Internet, nobody knows you’re a dog,” was cartoonist Peter Steiner’s claim to fame when it was published in The New Yorker in 1993....
16 November, 2018
Google Tag Manager Made Easy!
Google Tag Manager (GTM) has been getting a good deal of notice lately, but what exactly is it, and – more importantly – does your...
09 November, 2018